September 09, 2016 Vaping and the new smoking culture
Press Release Head in the Clouds

Vaping and the new smoking culture

The smoking culture is one of those dirty little terms that follows around users of tobacco products. Socialised smoking, smoking areas and other day to day realities of being a smoker often walk hand in hand with accusations of antisocial behaviour and less than favourable representations.

But then came vaping, a healthier alternative to smoking, which manages to trade off the negative aspects of smoking without reducing the satisfaction. But does the negative stigma attributed to smokers carry over to vapers?

Well, that is the definition of a yes/no question.

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