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Anthony Mixides CEO of The London Vape Company reacting to the recent Royal College of Physicians (RCP) report on E-cigarettes said:

We welcome the findings of the Royal College of Physicians, which underlines that e-cigarettes are inherently a healthier form of smoking than traditional tobacco cigarettes. The report clearly states "Smokers should be reassured that these products can help them quit all tobacco use forever." E-cigarettes we believe is the most effective solution to stop people smoking. On a daily basis our retail outlets across London are showing growing numbers of people switching to e-cigarettes in an attempt to lead healthier lives.